To inspire and empower individuals — especially women — to test their boundaries and try something new, whether it’s their first hike or their first race or their first ultramarathon.

To explore and protect wild spaces.

To set big, ambitious goals and strive for a better way to live. To celebrate others’ successes. To commit the time to build positive habits. To not let comparison steal our joy. To realize that social media is not authentic and that we should not compare our hard work and development to someone else’s curated depiction. To accept mistakes and learn from those mistakes — progress over perfection.

That we can adventure forth with an open mind and be curious about the world without doing harm.

That adventure, exploration, and conservation is best achieved through strong community. That a strong community is made up of connected and empowered individuals.

That we can live a fulfilling life and provide an equally fulfilling environment for future generations.

That telling a good story, empowering others, and protecting wild spaces is hard, but we promise to ask fair questions and explore the world with an open and honest heart. That honesty is built on respect, and respect leads to understanding and growth.